In attendance were a variety of toy brands and retailers including:
The Big Christmas Press Show was also attended by media from all areas such as; ITV This Morning, BBC, ITV Regions, Toy World Magazine, Good Housekeeping, Red, Daily Mail, Country Living, NetMums, Toys ‘n’ Playthings, Cosmopolitan, Made for Mums, Glamour, Woman & Home, The Independent, Junior, Grazia, Prima, Mother & Baby and hundreds more.
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The Big Christmas Wishlist Awards, exclusive to The Big Christmas Press Show, shortlist the top products ahead of Christmas. These span 12 categories and are judged by 8 industry experts and celebrity judges including, Ollie Locke, Kate Hardcastle and Rosie Nixon.
The Big Christmas Wishlist Award winners and esteemed judge's picks are unveiled at the show during an awards ceremony and then sold to the press. Toy brands and retailers; LEGO, Wilton Bradley, Crystal Art Buddies, MGA Entertainment, Yoto, Target Darts, Weird Games, John Adams Leisure, Jumbo Games and Asmodee were amongst these top winners which have received coverage in many national publications.
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Over four toy brands managed to secure a feature on ITV Regions at The Big Christmas Press Show including an interview from Golden Bear and clips from John Adams Leisure, KAP Toys and Moose Toys.
Following the show Good Housekeeping released “The must-have toys for children this Christmas, according to the experts” after attending the show and speaking to both the Head Buyer at Hamleys, Victoria Kay and CIJ Group Founder, Courtney Rogers. Exhibitors featured included LEGO, MGA Entertainment, Playtime PR, Ravenburger and Moose Toys.
The Mirror included clients; LEGO, Wilton Bradley, Yoto, Target Darts, NSPCC and more rounding up the winners of this year’s The Big Christmas Wishlist Awards titled ‘Top 12 gifts to buy for Christmas 2024’.
Toy World Magazine has since published numerous articles promoting the benefits of The Big Christmas Press Show, including testimonials from brands such as Character Options, TOMY, Wilton Bradley, MGA Entertainment, and more. The coverage doesn't stop there! A variety of coverage was also secured in both print and online in MSN, Licensing Source, Woman Talking, Toys ‘n’ Playthings and more!
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We speak to these media quite regularly throughout the year but now it's a really good opportunity for us to actually meet them face to face so we know what to stop pitching and also what they want to see more of.
Several days and weeks of meetings done in one day - perfect.
Having participated in The Big Christmas Press Show for a number of years, we can confidently say it’s become a cornerstone of our festive PR strategies for clients. The show is not just an opportunity to dazzle journalists with hands-on demos, but also a chance to establish emotional connections with the toys, fuelling great gift guides.
The Big Christmas Press Show provides an excellent opportunity for brands to showcase their products to a high calibre of journalists, press and media in the lead up to the golden quarter. It's a great way to connect in person and give the media a hands-on experience with your brand.
We had a fantastic time exhibiting at The Big Christmas Press Show. It was great to meet so many influencers and media representatives and showcase some of our new and exciting products! Huge thank you to CIJ Group - PR Solutions for hosting another fantastic year!
It continues to be outstanding every year so I don’t see any reason why we won't be back next year
