Consumer tech brands find incredible benefit in meeting the national media at The Big Christmas Press Show as a way of differentiating themselves and standing out from the crowd. Many have even won awards at the show, propelling them further into consumers' awareness and helping to drive sales amidst the all important golden quarter.
Brands that have attended The Big Christmas Press Show include::
Smart gadgets and tech products, although they aren’t seasonal, see a significant rise in sales during the Christmas gift-giving season. This means the lead-up to the golden quarter is the perfect time to promote your tech product to ensure they’re at the forefront of consumers' minds when they’re spending extra on their loved ones and themselves during this period. Standing out from the crowd to ensure you’re at the top during this period. Standing out from the crowd to ensure you’re at the top of their shopping lists when making these purchases is paramount, but cutting through the noise to ensure your products get featured can be the challenge.
The Big Christmas Press Show attracts media from a variety of publications and industries due to the brands and retailers showcasing spanning the breadth of the retail industry. This makes it ideal for consumer tech brands to network with and secure coverage in a spectrum of newspapers, broadcasts, and online articles such as ITV This Morning, Good Housekeeping, BBC Breakfast, Country Living, IndyBest, House Beautiful, Grazia, Good Morning Britain, HELLO!, The Guardian, The Sun, The Independent, Cosmopolitan, Woman&Home, The Daily Mail, Indy100, The Telegraph, OK!
The Big Christmas Wishlist Awards, exclusive to The Big Christmas Press Show, for three years have highlighted the top products across the different retail categories in attendance to help stand out products shine on the day. Last year, The Big Christmas Wishlist Award categories included On The Go Tech & Gadget and Home & Home Electricals which were judged by 8 industry experts and celebrity judges, including Ollie Locke, Kate Hardcastle and Rosie Nixon.
The Big Christmas Wishlist Award winners and esteemed judges' picks are unveiled at the show during an awards ceremony and then sold to the press. Last year STM Goods’ ChargeTreeGo and their Tech Backpack both won an award for On The Go Tech & Gadget alongside Morphy Richards Micro Microwave Toastie Sandwich Maker and Grill. Other award winners included Dualit, Russell Hobbs and Kodak and all received glowing media coverage as a result.
We had such a great experience at the show. We attended the show in 2019 and it was great to be back! Looking forward to exploring the opportunity to attend next year! Our highlight was definitely The Big Christmas Wishlist Awards!
This event did what it said on the tin! CIJ Group were extremely helpful before, during and after the event, and the attendees were very much engaged around the topic of Christmas. Receiving the media data from our scanner promptly afterwards was great, so we could crack on with getting our messages out. We also really appreciated the email liaison from CIJ Group and a major TV broadcaster for us.
We absolutely love attending the Big Christmas Press Show each year, and we thoroughly enjoyed our experience! The team at CIJ Group are so helpful, and the event has allowed us to connect with amazing journalists and influencers. We've seen some fantastic coverage as a result of the show, and we'd highly recommend it to any brands and PRs!
We have been thinking about exhibiting at The Big Christmas Press Show for a couple of years, and now wish we had taken part sooner! It was incredibly well organised, communication was excellent in the run up to the show and the diverse range of media who attended were perfect for the brand. It was a pleasure to be part of a face-to-face event that delivered on, and exceeded expectations.
