Now that Father’s Day is only a week away, we thought it would be the perfect time to take a look back at our annual Father’s Day Power Pitching Event. Taking place at the beginning of May, our 8 brands showcased their best gift offerings to our wonderful journalists, who were planning their gift guides ahead of the big day on June 19th!
We were joined by 26 of our fabulous media friends, including Deputy Digital Editor from Good Housekeeping, E-Commerce & Reviews Editor from BBC Good Food, Shopping Editor from heat & Closer, Shopping Writer from the Evening Standard and Senior Shopping Writer from BuzzFeed.
They enjoyed fast-paced, fun and informative pitches in Zoom breakout rooms from our 8 fabulous brands:
The event was upbeat, fun and enthusiastic and we thoroughly enjoyed dancing along in the breaks to some more song suggestions from our attendees! We are thrilled to have received such lovely feedback from both brands and journalists who participated in the event, such as:
Hampers.com: “Power Pitching is now a staple part of our marketing calendar, enabling us to build direct relationships with excellent contacts. CIJ are experts in ensuring that the events run smoothly.”
GLAMOUR: “All the ideas you need in one quick-fire place!”
BuzzFeed: “This was a fast-paced, unique press experience! I feel like I learned so much about all the fab brands in a relatively short amount of time - such a brilliant layout!”
Goodto.com: “Another cracking event - the best yet. I literally wrote our product roundup straight into our CMS while each brand was presenting and love that the pics are all ready in PressFix. You literally could not make my life any easier, with wicked treats and fab tunes to boot!”
As noted by Goodto.com, our additional service PressFix is an incredibly useful tool for journalists. PressFix is our digital image library, where PRs can upload all their product images, press releases and contact details onto their own branded page, so that journalists can then easily download these assets. This saves them a lot of time, as everything they need from PRs is in one place.
PRs also use PressFix to get organised for the busiest times in the retail calendar and it further supports their outreach, by sending them a notification when an image or press release has been downloaded from their brand page, prompting them to follow up on leads.
PressFix is especially useful for a Power Pitching event, as brands can upload all the relevant assets for their pitch in advance, so they are then available for media to download straightaway following the event, whilst the particular brand is fresh in their mind. It really is a win-win for everyone!
We think this year’s Father’s Day Power Pitching Event was a great success and lot’s of fun! We loved listening to the huge variety of products being pitched - all perfect for any last minute Father’s Day gifts if you are still looking!
Thank you to all the brands and our journalist friends for joining us again and for creating such a positive and energetic atmosphere - a Thursday morning well spent!
Are you interested in attending one of our Power Pitching events? We are now looking forward to our Back to School, Homewares and Meet the US Media - Holiday Long Lead events, taking place in June and July. Please contact erin@cijgroup.co if you are interested in hearing more!