What is The Big Christmas Press Show & How Can it Help?

3rd March, 2023

The Big Christmas Press Show was born out of a need to connect PR’s, brands and retailers with leading journalists in time for Retail’s busiest season. Previously named Christmas in July Festival, the show has since rebranded as The Big Christmas Press Show and moved to September to allow for later product lead times, sample availability and the digital shift in the media.

Now in its 6th year the show has become a staple in the journalists calendar. Last year alone we welcomed over 800 media to the event, including the likes of ITV This Morning, The Independent, The Times, The Guardian, Reach PLC, Bauer, Future PLC, Hearst, Steph’s Packed Lunch, Stylist, HELLO! And more top-tier names.

How can the show help your Christmas PR activity?

Save Money: The show is a huge cost saving compared with hosting your own press event

Save Time: We organise everything for you!

Save Resources: With the power of collaboration, the more brands and retailers under one roof, means the more media in attendance

The show has supported the likes of eBay, JoJo Maman Bébé, Wilko, Homebase, Freemans, Remington, The V&A, Russell Hobbs, Character Options, Dualit, Prezzybox, Buy a Gift, Whittard of Chelsea, Dobbies, Cartwright & Butler, Ravensburger, Laithwaite’s and many more, meet face-to-face with key media in time for Christmas.

Get in touch with erin@cijgroup.co if you want to hear more on how the show can support your Christmas PR activity!

CIJ Team