Event in Numbers | 1 hour 15 | 23 top tier media | 7 brands
Our Toys & Children’s Games Power Pitching event hosted on 5th September made way for 7 brands to showcase their latest and best-selling toys and games to 23 national media personnel from tier 1 publications.
Taking to the virtual stage were; Pokémon, Learning Resources, Wonderbly, Exploding Kittens, Playmonster, Wilton Bradley and The Noble Collection.
The lucky media were treated to an array of products including card games, board games, books, and scooters! The publications in attendance included; ITV Good Morning Britain, The Independent, Prima, The Sun, OK!, iWeekend, HELLO!, The Times, Take a Break!, Good to Know, News UK, PA Media and more!
100% of the media who fed back provided excellent scoring for both the quality of brands and the virtual Power Pitching event experience, many of which have already signed up to attend our next Power Pitching event including Take a Break! who shared “Another great power pitching event. Loved all of the games, several of which I'm keen to feature in the Play It! section of TaB monthly.”
Pokémon, Wilton Bradley and The Noble Collection all received media shout-outs including a comment from an Associate Editor at Bauer Media “Wilton Bradley looks to have some great big xmas gift options, and chess Minecraft is such a clever idea. Would be keen to pop into Noble Collection's store next time I'm in Covent Garden.”
The brands certainly lived up to the media expectations as the journalists shared exactly what they were looking for ahead of the Power Pitching event meaning the brands had time to cater accordingly. These requests included “Children's toys, clothes, books and games up to 8 yrs of age” and “Preparing for Christmas gift guides from 0-12years, all sorts of price points and eco toys/ classic toys and games”.
We’d like to extend a special mention to The Toy Project who CIJ Group are in charitable partnership with across our Toys Power Pitching events. CIJ Group is donating on behalf of the 16 toy brands participating in the Power Pitching events to provide one month's sponsorship for The Toy Project. The Toy Project works in redistributing new and used toys to those in need ensuring that all children can experience the joy and developmental benefits of play.
If you’re interested in securing a spot on one of our Power Pitching events and connecting with top-tier media or would like to become a brand partner, please email powerpitching@cijgroup.co for further details.