As the weather is gradually getting warmer, I’m sure we are all dreaming of summer, sunshine and holidays! Well, before the sun had made an appearance in the UK, we hosted our first Travel & Staycation Power Pitching Event on the 7th of April. We were joined by some fabulous brands including:
The brands pitched a mixture of exciting holiday destinations, day-out experiences and holiday product must-haves to 26 of our fabulous journalist friends, including Lisa Minot from The Sun, Emma Jones from OK!, Roshina Jowaheer from Hearst, Maddi Howell from The Telegraph and Anya Meyerowitz from Conde Nast!
It was great to hear all about Wayfair’s new staycation offering - a simple static caravan located in Camber Sands transformed by the Style Producers into plush accommodation, using Wayfair’s decor and furniture.
Route YC also pitched a wonderful staycation idea, offering the adventure lovers among us the opportunity to explore the Yorkshire coastline with personalised or suggested visitor routes.
Journalists loved hearing about what National Trust venues have featured in films and we particularly loved the pitch by Gaz, PR representative for Suneez, who was looking fabulous in a range of their colourful, fun and polarised sunglasses.
EuroCamp, represented by Smoking Gun PR, had a fantastic Zoom background advertising their adventurous, family-fun camping trips abroad. Lastly, Chronicle Books showcased some fun games, perfect for distracting children and keeping them occupied whilst travelling!
For this event, we partnered with Biscuiteers, who sent journalists a delightful “You’ve got mail” package, filled with beautifully decorated, delicious biscuits. Our journalist friends absolutely loved the goodies, posting lots of great coverage on Instagram. A huge thanks to Biscuiteers for partnering with us!
With our very own resident DJ - Courtney Rogers - taking song requests for this event, we loved seeing everyone get involved, suggesting songs and bopping along to the likes of Dua Lipa and Elton John! The atmosphere was energetic and enthusiastic, you wouldn’t have believed it was 9:30am on Thursday! But don’t just take our word for it…here is some of the feedback we received from journalists and brands following the event:
Country Living: “Super useful way to meet a great range of PRs. Friendly and well organised.”
EuroCamp: “A well run event, with quality attendees!”
Prima: “Slick, well run session as ever. Always interesting to connect with PRs.”
Metro: “Really useful hour.”
We are now looking forward to our Fashion & Accessories and Back to School events in May and June. Please get in touch with erin@cijgroup.co if you would like to receive some more information on any of our Power Pitching events.