Event in Numbers | 1 hour | 22 national media | 5 brands
On Thursday 27th of March, 5 highstreet and online brands and retailers met with 22 national media at our Spring/Summer Toys & Games Power Pitching press event.
Pitching in their products from garden games to help educate and stimulate young minds throughout the Easter holidays to mealtime essentials were Smyths Toys, Learning Resouces, Skillmatics, Squeek Toys and Halilit.
The event allowed each of the brands and retailers to individually meet with 3-4 of the media at a time and craft personalised pitches covering their top toys & games to suit the journalists and their readership.
The 22 national media representatives from ITV This Morning, Mother & Baby, The Independent, Country Living, Good Housekeeping, ITV Good Morning Britain, iweekend, OK!, Closer, HELLO!, Fabulous, The Sun, That’s Life!, Metro, Best, Made for Mums and more met with each of the brands and retailers and enjoyed a rundown of their hero products for children across the UK to enjoy throughout the school holidays and beyond.
Power Pitching is designed to benefit all involved including both the brands and retailers and the national media to write and feature in gift guides and articles read by millions of consumers. We were delighted that last week's event did just that;
HELLO! - “Great event - super slick, great brands, and I love sitting and absorbing the info!
Bertelli Communications - “I have attended many Power Pitches on behalf of clients and always find them to be a really positive experience both while presenting and post-event. We have gained valuable coverage and contacts and so always look forward to each event. Every Power Pitch is organised to the finest detail by the lovely team at CIJ Group and would highly recommend.”
That’s Life! - “The event was great - really informative and lots of products suitable for our readership”
Throughout 2025, we have an extensive range of Power Pitching events spanning across all industries for you to get involved with! If you’d like further information on how the events work and how to get involved please email erin@cijgroup.co