Mother’s Day Gifts Power Pitching Case Study

4th February, 2025



Event in Numbers | 1 hour 10 | 21 national media | 6 brands


Last week 21 national media and 6 brands and retailers celebrated motherhood and all those acting as maternal figures at our Mother’s Day Gifts Virtual Power Pitching press event. 


The event saw Cricut, Wonderbly, Moonpig, ARRAN A Sense of Scotland, Cupple and Bloom & Wild treat the media to an exclusive insight into their top products to treat all Mother’s this Mother’s Day. 


The 21 national media representatives from ITV Lorraine, The Times, Indy100, OK!, ITV Good Morning Britain, Woman & Home, Mother & Baby, The Sun, GB News, Fabulous, Marie Claire, Netmums, iweekend and more found the event a great insight into the products available and received samples and demonstrations helping them to familiarise themselves with the products, which no email press release could facilitate.


100% of the media agreed that Power Pitching was a valuable use of their time to meet with PRs and 100% want to attend our upcoming events.


Hear from them directly;


Woman & Home - “Always engaging, always useful, always fun”


Mother & Baby - “A great opportunity to learn about new brands and new products launching this season.”


Good Housekeeping - “I think everyone brought their A game today and each pitch was energised and filled with relevant products. It made me want to revisit even brands I knew well.”


In the coming months, we have an extensive range of Power Pitching events spanning across all industries for you to get involved with! If you’d like further information on how the events work and how to get involved please email erin@cijgroup.co 



CIJ Group