Mini Health & Wellness Power Pitching Case Study

11th December, 2024



Event in Numbers | 1 hour 15 | 18 national media | 6 brands


Last Thursday we hosted our Mini Health & Wellness Power Pitching event ahead of the January Health & Wellness surge. It enabled brands to meet with 18 journalists who are getting ahead and curating content for their New Year, New Me articles. 


We had a variety of brands attend, presenting a range of products that all contribute to the Fresh Start movement in different ways. Taking to the virtual stage were; PowerBreathe and their breathing training devices ideal for those wanting to boost sports performance. ArtFund great for those wanting to attend different exhibits in 2025. Shokz headphones, designed for open ear listening, Higher Nature and their supplements to naturally boost your wellbeing, Bird & Blend and their vast array of teas and finally Big Potato Games with their family-orientated board games!


Included in the mini event media line up were;

  • The Independent 

  • Fabulous 

  • Woman & Home

  • Prima 

  • OK!

  • iweekend 

  • Heat 

  • The Times

  • The Sun 

  • Marie Claire 

  • Metro 

  • HELLO

  • And more!


Hear what the journalists thought of the hour;


Good Housekeeping - “I always love learning about new products which often become the inspiration for future articles!”


Woman & Home “These events are so well organised – the team are lovely and so are the PRs you feature. Thought ArtFund was interesting and could lead to a bigger feature. Would probably feature all at some point!”


Prima - “An hour well spent!” 


The Daily Mail - “I thought Shokz sounded very cool and relevant and I liked the look of the Big Potato games for a potential family article. Also Bird & Blend, always fab!” 


Our Mini Health & Wellness Power Pitching event concludes our 2024 series but we can’t wait to launch our 2025 events come January. If you’d like to get involved in 2025 please email erin@cijgroup.co for further information. 


CIJ Group