What an exciting year of growth and change 2021 has been for us! From introducing our new September date for The Big Christmas Press Show, to introducing five new virtual Power Pitching events in the UK, bringing us to a total of 16! We are grateful for all this year has brought us.
Our endeavours to grow, expand and constantly bring more value for our clients wasn't just limited to the UK - we went GLOBAL. We successfully launched our first two virtual Power Pitching events in the USA where we connected brands in both the UK and USA to American journalists.
We focused on the holiday season, separating the two events into "long lead" on the 13th July and "short lead" on the 29th September. There were a total of 50+ new faces who attended across both events from media such as TODAY with Hoda & Jenna, Forbes Finds, People, New York Magazine, NBC, and Good Housekeeping
The feedback following both events was tremendous and we were delighted to have an article written about us by Bella Magazine, based in New York City, which can be read here.
The brands attending found it to be an effective and cost efficient way to meet top tier journalists in the USA. But don’t just take out word for it….
Chronicle Books - “In just the several days following the US Long Lead Media Power Pitching event, I've thus far had more direct contact with journalists than I did with earlier email-only pitching approaches. It's a very efficient way to pitch for HGG coverage, especially for time poor publicists/PRs.”
Wonderbly - “An excellent way for smaller UK brands to manage US gift guide outreach without the need for expensive external agencies"
The journalists also loved discovering new brands from the UK that their audience could purchase from directly through Amazon USA.
Today - “Everything was so well put together and seamless. The five minute sessions were perfectly timed and everyone was so nice. I also loved the intro and outro mentions and the fun music!”
PureWow- “I loved how the five-minute format introduced me to several brands, learning about their new launches and bestsellers, all within my lunch break. It felt productive and energizing.”
Lots of our clients have had some wonderful hits of coverage and we were delighted to hear & SEE that our client Merci Maman secured prime time coverage on Today with Hoda & Jenna with their personalised jewellery which Eve from Merci Maman said was “A US Power Pitching win!”
After the successful launch of our Power Pitching events in the USA this year, we will be Zooming back over the pond again in 2022 with our Meet The USA - Christmas Short Lead and Long Lead events once again. We can’t wait!
Interested in attending? Get in touch at erin@cijgroup.co
CIJ Team
