Christmas Mother & Baby Power Pitching Case Study

24th October, 2024



Event in Numbers | 1 hour 15 | 22 national media | 8 brands


Wednesday 16th of October hosted our first Christmas Mother & Baby Power Pitching event which was a screaming success. After the success of our spring Mother & Baby Power Pitching and due to popular demand we introduced a Christmas event for the vertical. 


The lucky brands and retailers to secure one of the in demand spots in the limelight in front of 22 media personnel included; My 1st Years, Munchkin, Wonderbly, Water Babies, Colour Chronicles, Skillmatics, Aura Frames, and our brilliant event sponsor Cricut. 


These brands and retailers were given 6 minutes to pitch their best sellers to an intimate group of journalists looking to feature gifting products for both Mothers & Babies ahead of Christmas, before moving on to the next small group of media for a duration of 1 hour 15 mins. 


The products that hit the stage included personalised books great for sentimental memories and perfect for Christmas, baby swimming classes ideal for helping little ones develop, education toys, crafting machines and more!


The media line up consistent of;


  • Lifestyle Editor, Netmums

  • Head of Features, ITV Lorraine

  • Hub Editor, Mother&Baby

  • Commissioning Editor, Country Living

  • Editor, Project Baby

  • Picture Director, Good Housekeeping

  • Editor, The Parent Edit

  • Reviews Manager, The Sun

  • Deputy Editor, Girl Talk

  • Digital Publisher, Good Homes Magazine

  • And 11 more!


Not only was this event a sellout and highly sought after by both brands and the media, but it also received glowing feedback from those in attendance;


My 1st Years - “The event was so smooth, and ran perfectly on time. The communications were perfect before, and during the event. The press line up was fabulous. I can't recommend power pitching enough!” 


ITV Lorraine - “Fantastic way to find out about new innovative products!”


Munchkin - “Very well organised event from the pre-comms to the event on the day.  Would highly recommend to any PR trying to reach a group of journalists in a short period of time.”


The Parent Edit - “Great event again, super helpful and a really efficient way to see lots of brands in a small amount of time.” 


Cricut - “We always enjoy taking part in Power Pitching events. The quality of the media attending offers excellent value in terms of quality and relevance to us. Coverage often follows as a result of taking part in a Power Pitch and we value the relationships we build with the journalist we meet. Thank you CIJ Group!” 


That’s Life! - “Great event - learnt about new products, and more info about ones I'm familiar with. Lots of inspiration for future gift guides and features.“


We have a line up of over 20 events coming up so if you’d like more information on these events or would like to get involved please email erin@cijgroup.co.



CIJ Group