Christmas Home & Gift Power Pitching Case Study

15th October, 2024




Event in Numbers | 1 hour 15 | 23 national media | 7 brands and retailers


Last Wednesday, Wayfair, Cewe, Wonderbly, Cricut, Lily Blanche, Wilko and ReVamp took to the virtual Power Pitching stage and presented their best products for Christmas gifts and the home ahead of the biggest gifting occasion in the retail calendar. 


23 media were in attendance from national publications such as; ITV, GMB, Country Living, HELLO!, Fabulous, OK!, Ideal Home, The Sun, iweekend, Metro, Mother & Baby, The Daily Mirror, The Times, Good Housekeeping, The Express and more. 


The senior journalist and broadcast personnel were presented with a variety of products from jewellery to personalised books and gadgets to photo advent calendars, helping them to populate their Christmas gift guides and promote the brands in attendance.


Feedback from all involved was glowing as those presenting were impressed with the calibre of media in attendance and the journalists loved the variety of brands they could then write about.


For one brand, Lily Blanche, it was their first time Power Pitching who shared “Our first experience as a brand pitching at a CIJ event. The team made the whole thing so easy for us and guided us through the process. The quality of the journalists were great and it was a really enjoyable morning. We'd definitely consider pitching again.” 


The media feedback had been just as positive; “Power Pitching remains the most efficient way to meet PRs for busy journalists who have to justify every meeting. I've met some great PRs and learned about new brands I work with regularly through these events and I always come away with great content ideas.” - Reach PLC


“The CIJ team are so bubbly and friendly, they really turn this into a fun hour. The brand teams are always really happy to meet your needs, too.” - Livingetc


“A really useful hour - especially for freelancers working from home” - Metro 


We’d like to thank our sponsor Cewe, the largest photo printing company in Europe where you can personalise products with your photos from jigsaws to phone cases.


We have many more Power Pitching events coming up in 2024 and have just released our 2025 dates. If you’d like more information on these events or would like to get involved please email erin@cijgroup.co.



CIJ Group