Christmas Food & Drink Power Pitching Case Study

7th October, 2024




Event in Numbers | 1 hour 15 | 24 national media | 7 brands and retailers


CIJ Group hosted the annual Christmas Food & Drink virtual Power Pitching event on Thursday 3rd of October which brought 7 brands and 24 journalists from leading publications together to highlight all things tasty ahead of Christmas.


Tingling and teasing the media’s taste buds were products from; Kocktaill, Bird & Blend, Moonpig, Crafty Brewing, Double-Barrelled, Opies and The Ice Co. 


The journalists in attendance were treated to the latest releases, best sellers and must haves this Christmas whether it be for gifting, hosting or indulging with your nearest and dearest.


Chomping at the bit to meet the brands and retailers to feature in their upcoming releases were senior food, lifestyle and cookery editors, and broadcasters from; ITV, Good Housekeeping, BBC Good Food & Olive, Prima, Country Living, Woman & Home, Ideal Home, HELLO!, Stylist, The Independent, Harper’s Bazaar, The Sun, iweekend, Goodto.com and so many more. 100% of the journalists who attended said they find Power Pitching a valuable use of their time to meet with PRs.


In the media’s feedback every brand that showcased received glowing shoutouts and the journalists reported planning to feature every brand!


Of the products you saw, how many will you consider featuring & what was your product highlight today?;

  • “I'd consider all of them, but I do like The Ice Company Cocktails and Opies recipes for our readers.” - Bauer Media
  • “All, the highlight was probably Bird & Blend because it’s good for well-being too” - Daily Mirror
  • “I’m planning on featuring a few products in the magazine - particularly interested in the offerings from Moonpig and the personalised beers.” - That’s Life!

We have an array of Power Pitching events to get involved with. If you too would like a chance to take to the virtual stage and meet over 20+ national media without leaving your desk then please email erin@cijgroup.co for more information.



CIJ Group