Christmas Food & Drink Power Pitching 2025 Case Study

9th October, 2025



Event in Numbers | 1 hour | 21 national media | 6 brands and retailers | Sponsored by DioniLife


Arguably, one of the highlights of the Christmas season is the lashings of delicious and indulgent food and drink on offer, and the 21 national media in attendance at our recent Christmas Food & Drink Power Pitching press event definitely agreed. 


6 brands and retailers providing the nation with decadent deserts, drinks, and dishes joined us at our Christmas Food & Drink Power Pitching session on Thursday, 2nd October, where they each met with 21 national media and sold-in their products that’ll have everyone in the household salivating this Christmas season. 


Brands included: DioniLife, Bonne Maman, Pots & Co, Speciality Brands, Bird & Blend and Moonpig. These leading brands and retailers brought to the table products including non alcoholic spirits, both food and drink advent calendars, desserts, brand collaboration exclusives, selection boxes, hampers, and more!


100% of the media surveyed thought the session was a valuable use of their time and a great way to meet with PRs.


The Sunday Times - “A really unique way of linking brands with journalists, so much better than a press release or a cold call. Really engaging and valuable.”


ITV This Morning - “Brilliantly organised and a great way to showcase new products for the coming season, the best and most productive use of an hour.”


Food Lifestyle - “Very well run. Easy to hear, and we got a good sense of the products and new releases.” 


PA Media - ‘I’d consider featuring all of the products!”


The national media are already scrambling to secure their spots for the rest of our Power Pitching events until the end of the year! Up next is Tech & Gadgets, Christmas Mother & Baby, Black Friday and Health & Wellness. For more information email aimee@cijgroup.co  


CIJ Group