Event in Numbers | 1 hour | 21 national media | 6 brands and retailers
The buzzword, Black Friday, which causes a nationwide shopping frenzy, is only a matter of weeks away, and to ensure the best deals, discounts, and promotions aren’t missed by the national media, we hosted a Black Friday Offers Power Pitching press event.
This power hour welcomed; Dairy of a CEO, Hisense, Wayfair, House of Marley, Cricut, and Wonderbly, to an exclusive press event to present to 21 national media a rundown of their best offers, which will be running during the upcoming Black Friday and Cyber Weekend.
The media comprised of; The Telegraph, The Independent, Country Living, The Times, London Standard, Indy100, Metro, Daily Express, ITV Lorraine, Woman&Home, Daily Mirror, Closer, Fabric Magazine, Heat, The Sun, and more, all enjoyed tailored pitches from the brands in attendance which helped them collate their upcoming Black Friday offers gift guides, round ups and releases.
Following the session, 100% of the journalists surveyed found that the event was a valuable use of their time to meet with PRs and get the inside scoop on their Black Friday deals!
The Telegraph - “Video calls aren't supposed to be fun, and pitches often aren't either, but CIJ Group's fast-paced Power Pitching event was a delight. I really appreciated the innovative format making use of breakout chats within the Zoom conference, and the whole thing was very well presented. It was great to catch up with some familiar brands, as well as learning about some that were new to me.”
Wayfair - “Another super fun and fast event, great to see so many brilliant journos attending!”
We’re delighted that all six of the brands and retailers in attendance have lined up coverage as a result of the session, helping to grow their brand awareness and increase sales over the coming weeks.
Only one Power Pitching press event remains for 2025, Health & Wellness, on the 4th of December. If you’d like more information on this event or any of our 2026 events, please get in touch - aimee@cijgroup.co