MailOnline Fashion Finder
"The most helpful PR’s understand the way we work; we have great relationships with so many agencies and PR’s which really assists us in being efficient in publishing stories."
Please provide a brief introduction to yourself & MailOnline - Fashion Finder
Hi! I’m Hannah and I’m Deputy Editor of Fashion Finder at MailOnline. It’s our job on Fashion Finder to identify the clothing and accessories celebrities are wearing within Showbiz stories. This involves linking to the item, writing an article, finding “get the looks” and uploading it to our CMS. As a team we write anywhere between 35-45 stories a day so it’s always busy!
Give us the inside scoop, what is your favourite part about working for Mail Online?
I think there’s a lot of people who have a love-hate relationship with the MailOnline, but I feel really proud to work there. It’s the biggest English language speaking website in the world which is impressive. I love reporting on awards ceremonies so I really missed them this year; some took place virtually but they weren’t the same!
What’s the most memorable approach you’ve had from a PR?
During lock down I’ve attended some really innovative press days - last week I attended a press day with a brand called Ethereal London who created a virtual press room to talk through their new collection. A lingerie label called Wacoal did it too. I have also attended press days where brands have sent packages before a zoom so you get to experience the brand and its ethos first hand. Trace PR have been really pivotal in their press days, planning talks and with their clients which feels really personal.
What types of products and price points are you personally looking to feature?
We include a mix of products from affordable to designer, from both well known retailers to smaller independent brands. We’re really trying to push sustainable brands more on Fashion Finder, and have just launched a dedicated flag to help draw our readers attention to our sustainable picks in the get the look carousel.
What advice would you give a PR pitching to get attention and secure coverage from MailOnline - Fashion Finder?
The most helpful PR’s understand the way we work; we have great relationships with so many agencies and PR’s which really assists us in being efficient in publishing stories. The most helpful way is if PR’s scout the sidebar to track any stories with celebrities wearing their clients, then send us the link of the story and a link to the item.
Tell us something fun that people don't know about you?
A lot of people don’t know that I play hockey! It’s my main outlet to keep fit and socialise and I’m so excited for it to return in a few weeks. I think I have forgotten how to play!