"Get straight to the point when writing an e-mail, don’t waffle. The same goes for subject lines when pitching – don’t waste the journalists time so they know exactly what they’re reading."
Please provide a brief introduction to yourself & Merci Maman
Hello! I’m Eve, and I am the Marketing & PR Manager for Merci Maman, for the UK & USA markets. I also run a weekly podcast, but don’t listen, as I hate the sound of my own voice. Merci Maman is a personalised jewellery brand, and we celebrate life’s special moments! Everything we do is carefully hand-engraved in our office in Parsons Green by a team of artists. The name Merci Maman actually translates to ‘Thank you Mum’.
What’s your favourite part of working for Merci Maman?
The culture & team by far, there is a happy atmosphere in the office, and everyone helps one another. I have never felt so comfortable and happy working for Merci Maman. Also the coffee machine and snacks is also one of my favourite things… hah!
What’s the most memorable campaign you’ve worked on?
Our Mother’s Day 2021 is my favourite campaign so far, which was #MyMotherhood, where we spoke to our community on what motherhood meant to them. We also launched a mini podcast series in which I got to interview some amazing women, and it was such a feel-good and rewarding campaign to be part of. We also featured on This Morning which was a great brand boost during the campaign. Overall we finished the campaign 110% up in sales from 2019!
Tell us about any exciting plans Merci Maman has for 2021?
We’ve just launched our recycled gold collection which has been a long time in the making – Rosie Wicks even modelled the collection for us. I can’t say too much for 2021 or I’ll get told off, but there’s lots of new exciting collections coming up and some surprises for Christmas!
What advice would you give someone starting their career in PR?
LinkedIn is your best friend – connect and introduce yourself. Build your contacts and build relationships – events like CIJ and Power Pitching are so valuable to us, gaining 1-1 time with a journalist you wouldn’t otherwise get.
What’s your #1 PR Top Tip?
Get straight to the point when writing an e-mail, don’t waffle. The same goes for subject lines when pitching – don’t waste the journalists time so they know exactly what they’re reading.
Tell us something interesting we don’t know about you!
When I’m not having a sauvignon blanc, I’m a keen runner (strava for life) and aiming for a marathon next year!