Power Pitching is Back - A Look Inside Our Toys & Games Event!

12th October, 2022

After a short summer break from our Power Pitching events, we were thrilled to be back on Wednesday 7th September with our annual Toys & Children’s Games Power Pitching event. We felt nostalgic and loved reminiscing about our own childhoods, after hearing about all the latest offerings from these wonderful brands: 

We were so excited that this year the event was sponsored by Toy Fair UK  and during the event’s opening speeches, we were able to inform brands of all the activities planned for Toy Fair 2022. 

We also partnered with Deviant Cookies for this event, who produced their delicious American-style, gooey cookies for all of our media attendees to enjoy and they received wonderful feedback, including this testimonial from Lara Sargent from the Metro: “Gorgeous, we thoroughly enjoyed them!”

The feedback we received about the event from both brands and journalists was overwhelmingly positive, with 100% of journalist attendees rating the event a valuable use of their time to meet with PRs. 

We were delighted to receive glowing testimonials from media representatives in attendance and here’s just a few of them:

“This was my first Power Pitching event and it was fantastic - so much nicer to have the products presented to you with passion! It really left me feeling inspired for products to include in our articles.” Eleanor Weaver, Bauer Media

“Fun, fast and informative.” Megan Conway, HELLO!

“I’ve never been able to meet so many people in such a short amount of time. HUGE value for the time given.” Simon Keogan, ITV This Morning

“The only destination for consolidated product information which is relevant to our brands.” Sophie Hearsey, Bauer Media

The great line up of brands in attendance were also thrilled with the event, with 100% rating all areas, including pre-event communications, the live event experience and the quality of journalists as ‘Excellent’ on the feedback survey. We were pleased to receive these testimonials from brands following the event:

“A brilliant engaging digital environment that delivered 25 valuable new media connections for our client.  We will be back!” Norton PR

“Impeccably organised.” Playtime PR

“I always enjoy attending events organised by CIJ Group as they are always so brilliantly organised and most importantly extremely useful in helping us get our products in front of key media. The team are a pleasure to deal with and I think the service they have created will become invaluable to PRs and journalists alike.” Bertelli Comms/Little Brian

The Toys & Children’s Games virtual press event was the first of 5 events in a month, kicking off our September/October Power Pitching extravaganza with a bang! Keep your eyes peeled for round ups of the rest of the events and if you are a brand or retailer interested in showcasing in a Power Pitching event, then please contact erin@cijgroup.co

CIJ Team