5 Minutes With

14 May 2021

5 minutes with...

Bethan Rose Jenkins

Good Housekeeping



"Having everything together from the start is always useful, too, such as links to images and all the info attached."

Please provide a brief introduction to yourself & Good Housekeeping magazine

Good Housekeeping is one of the biggest women’s magazines in the country and Good Housekeeping.com/uk is the digital extension of the mag. Both are packed with food, fashion, beauty, homes and celeb content, with loads of expert advice.

Give us the inside scoop, what is your favourite part about working for Hearst and Good Housekeeping?

I’m the Senior Digital Writer on the team working on news, features, video and social content across a huge range of topics, so it’s a really diverse role. Plus, I have the best team!

What is it you look for from brands you're looking to feature?

We feature brands which are genuinely relevant to our audience. We have a wide consumer testing team, so quality brands which we know we can trust are top of the list, but we’re always interested in new and innovative ideas.

What’s the most memorable approach you’ve had from a PR (good or bad, we're here for the tea)!

One of my most memorable PR pitches was actually at a Power Pitching event with JustWears underwear range. I’m a sucker for a good pun and I don’t think I’ll ever forget some of the tongue and cheek taglines they had for their products.

What types of products and price points are you personally looking to feature?

It hugely depends on the product being featured. We’d expect items like household appliances to have a higher price point, but everyone wants good value for their money. For gifts, a selection of lower priced products are always useful, as some of our product galleries are organised by price.

If you could give a PR advice on what to do to get your attention and secure coverage with you - what would it be?

A personal email with your name always makes a difference, especially if it references the correct publication and shows the sender understands the brand. Having everything together from the start is always useful, too, such as links to images and all the info attached. This is especially important for stories we might want to run as news and get out quickly, as we won’t always have time to wait for back and forth and responses.

You’ve worked at some amazing outlets past and present! Did you always know you wanted to get into journalism? How did you get into it?

I was obsessed with magazines growing up and I loved writing, so journalism made sense. I got involved with student media and did a journalism MA while harassing every publication I could think of to get lots of work experience. That led to internships, freelancing and eventually my first job.

Tell us something fun that people don't know about you?

I used to work on yachts and as a seasonaire in a ski chalet and summer villa.

What are you most looking forward to this year as things open up?

Catching up with my friends in London and around Liverpool, where I grew up.